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I created corporate illustrations that told compelling stories and eased user navigation while unifying the brand under a cohesive design language. Collaborating with the Brand/Marketing and IT Departments, I helped align the color palette and narrative, resulting in impactful illustrations, data visualizations, and app covers that strengthened the company’s identity.
Using the UPS brand palette and working closely with the marketing team, I created a unique illustration style for UPS. The goal was to enhance key pages and improve the overall appearance of the screens while staying true to the brand.
I also wanted the illustrations to capture the emotional side of the company. UPS is a people focused organization that serves both businesses and individuals. To reflect this, I aimed to create a sense of familiarity so the visuals felt approachable, human, and recognizable.
Here are the sketches I developed to create these illustrations. I often had to complete them within one or two days, so sketching was the best way to quickly get ideas out on the table and explore multiple directions.
The illustrations were used throughout the site. We incorporated them into dashboards, information pages, and even the virtual assistant, ensuring a consistent and cohesive visual experience.
My Role: Design Support
Team: Sangeet Bajrachyarya, Kseniia Shikhova, Stephanie Bryan
With my team, we expanded the brand palette and created a data visualization system for the company. Our goal was to make the visuals appealing while ensuring they fit seamlessly into the UPS dashboard.
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Team: Stephanie Bryan
Stephanie and I teamed up to create a unified UPS app brand. The goal was to ensure all apps looked like they belonged to one cohesive brand. To make this possible, we created a shared template along with clear guidelines that helped keep the apps clean, consistent, and visually cohesive.
