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UPS has many sub apps and services that are managed by different departments, all of which use the UPS brand we developed. These teams relied on our design system to help align their products with our visual style.
To support this, I created large audit boards to review how the brand was being applied across teams. I also hosted meetings to engage other departments, provide guidance, and help ensure consistency across all experiences.
Navigation
I was tasked with reviewing the UPS Symphony brand and identifying discrepancies in their navigation strategy. The goal was to align these patterns so users would have a clearer and more consistent experience without confusion.
Callouts and Stakeholder Negotiations
I called out the color palette to ensure their semantic color usage was aligned with ours. We created a range of components to help address these inconsistencies. Gaining buy in from each organization was essential so we could properly govern all brand assets.
One key thing to note is that the main design system did not include data visualization at the time, so we adopted and integrated patterns from these organizations into the system.
Lock Ups
The page bases on the main UPS site included several distinctive design elements such as the arch and the gradient. Our pitch to the organization was to apply these elements consistently throughout the site. By doing so, we could create a more unified and uniquely recognizable UPS visual style.
