Marketing Director
At Techunifi, I’m responsible for getting the word out and clearly communicating who we are and what we do. I’m helping build a company that services businesses across the country while actively engaging clients and vendors across social media, websites, stationery, and the physical office space. I supported the design across all of these touchpoints.
Part of my role in the marketing space also involves executing on excellent service—creating internal systems that align with the team’s habits and keep everything organized, using software as a foundation to support scalable growth.
Users
Techunifi Users are often older business owners and CEOs.
Role
Marketing Director
Software
Figma
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Microsoft Office
Sales Force
Zoho
Techunifi is a technology company, and clearly explaining our role within our clients’ businesses was often a challenge. When I joined Techunifi, the brand palette consisted of green, orange, and navy blue, with a heavy focus on sustainable products as a sales driver. In reality, those products weren’t contributing meaningfully to the business. Our core revenue came from phone systems and cabling, while Pro AV solutions served as the primary visual and experiential draw.
The biggest gap, however, was awareness—most people didn’t realize that Techunifi does everything. We’re a true one-stop shop.
The first thing I needed to change was the brand strategy: defining a clear standard and rethinking how we engage users. I stripped the brand back to its essentials and refocused it around a clean, streamlined design system. The goal was to communicate that Techunifi is a small, capable business that actively wants to engage—clear, confident, and easy to work with.
This was the Techunifi brand when I arrived. I quickly identified what wasn’t working—the oversized icons, the heavy use of green, and the large blocks of text, all of which made the brand feel cluttered and unfocused.
To remedy some of the issues we identified on the original site, we focused on stripping the website down to its core. Our goal was to allow users to move through the site quickly while clearly showcasing all brand partners, reinforcing the high-quality products and industry-standard service Techunifi provides.
The impact of this stronger website over the past two years has been significant. Vendors have partnered with us for the grand opening of our new office, we’ve entered new ventures with more established companies, and, most importantly, this has led to an increase in projects and overall brand reputation.
Techunifi has many internal needs, so to accommodate this, we created a standards page and a brand site. This makes it fast and easy to access branding resources and provides a centralized standards website that offers clear guidance across the organization.
Techunifi attends many shows, such as HITEC and AAHOA Con. Every year, we create a booth. This is the booth design and how it was executed.
I was tasked with managing multiple campaigns and social media initiatives, including creating holiday graphics and important announcement posts.
I designed campaigns such as “Take Root” and “We Do It All,” where each email and social post was focused on a unified message.
But we aren’t slowing down—more to come. Below are examples of the marketing materials.
